Good Mythical Morning
Good Mythical Morning is a popular Youtube channel with close to 20 million subscribers. They were looking for a different approach to their online advertising for their merchandise.
They wanted to engage their existing fanbase while simultaneously drawing in a new demographic that is unfamiliar with them.
The approach for theses social ads was to capture the essence of the show and its two hosts, Rhett and Link, in a unique ad format. The concept I came up with was called the Mythical Merch Portal.
Google Display Banners
In addition to the hero video, accompanying GDN banners were run across paid social.
In addition to the hero video, accompanying GDN banners were run across paid social.
Black Friday and Cyber Monday Portals
Because of the success of the initial mythical portal campaign, the campaign was pushed into the Black Friday and Cyber Monday holiday weekend. The main concept was kept with alterations being made to the color scheme and the products featured.
Because of the success of the initial mythical portal campaign, the campaign was pushed into the Black Friday and Cyber Monday holiday weekend. The main concept was kept with alterations being made to the color scheme and the products featured.