Making Pi Day Memorable.
What is Pi Day? An annual celebration recognizing the lives and achievements within the scientific and academic communities.
But, how do you make people outside of that world care?
But, how do you make people outside of that world care?
We focused on two central driving points; make the campaign eye-catching and put it in one the busiest places in the world.
The challenge of promoting something within Times Square can be daunting. How do you make one ad stand out in an ocean full of ads? Firstly, we knew the visual identity for this campaign had to juxtapose against the typical ads within Time Squares. Adding in solid colors with organic shapes and subtle motion design we believed would ad a pleasing effect to the viewer and contrast the flashing ads surrounding it. Our hypothesis turned out to be successful as even though this campaign only ran for one day, it was spotlighted across social media and news outlets (article here).
