Upholding the Fender legacy.
Fender is a prestigious name within the music industry. It has a legacy of creating iconic guitars used by iconic artists.
I worked closely with the Fender Ecomm team to develop social ads for several campaigns. Many of these campaigns would spotlight certain upcoming sales, such as Holiday, seasonal, and promotional bundles. While working under the Fender brand guidelines, each campaign had its own unique individual style guide that would have to be taken into consideration while designing.