Bringing the passion back Into The X Games.
We needed to make a statement with X Games returning this summer to California. Not only did we want to promote their biggest Skateboard, BMX, and Motocross events, but also we aspired to lean into this summers location, which was the beautiful Ventura County Fairground.
Master Video
This master video ran across a number of social networks throughout the campaign. It targeted both audiences familiar with the X Games and ones who were on the outskirts of the sports but still interested. In addition to running on social platforms, it also played on localized California ESPN and ABC broadcast networks.
LED Truck
In addition to the master video, I also created a video which ran on a digital LED truck that drove around the Ventura County to build promotion and excitement for the upcoming games.
