Building Hype for the 2nd Season of SMX.
SuperMotoCross is a league that combines the sports of ProMotocross and SuperCross into one. SuperMotoCross takes the best dirt bike riders in the world and has them compete across a 3 part season, which culminates in a final championship round at the L.A Colosseum. Our goal was to generate hype for the season and promote the SMX Videopass, which is required for international audiences to watch.
This campaign was built into different creative phases. A month before the start of the season, the first phase was initiated. This phase consisted of creating general enthusiasm for the sport that would get people anticipated for the upcoming season. Accompanying the general hype video, which ran across Meta and Google social platforms, were supporting static content. As the season underwent, the second phase started, which consisted of focusing on rider specific content, which was also built for video and statics.
Video
This video ran through the entire phase 1 of the campaign. It lived on all major social platforms and was repurposed for Spanish audiences in Spain. It also lived on the SuperMotoCross VideoPass website.
Supporting Round 2 Videos
These videos were cycled into the media campaign post round 1. They promoted the video pass along with spotlighting specific high profile riders.
These videos were cycled into the media campaign post round 1. They promoted the video pass along with spotlighting specific high profile riders.
Countdown Images
Custom countdown graphics were made to run 6 days before the first race on January 6.
Featured Riders
Custom graphics for prominent riders were created closing out phase 1 of the campaign.
Custom graphics for prominent riders were created closing out phase 1 of the campaign.
